Finding Your Next Project

Finding Your Next Project

Next to marketing tips, one of the questions I am asked the most is “Where Can I find an Idea for my SIV?”

While the subject idea does at first seem to be one of the more difficult questions for a beginning SIV Producer, it’s actually one of the easiest to answer. It’s also one of the easiest parts of an SIV project to complete.

When you are searching for a subject that has a pretty good chance of success, just keep one word in your head. It might even help to put it on a plaque in your office so you see it all the time.

That word is - FUN.

Hang on a minute, just give me a chance. I know I’m supposed to talk about video.

The one thing a customer will spend his last nickel on is fun. By fun I mean something that they may not “need” but that they want. Owning it is an enjoyable experience.

Whether you are producing a Special Interest Video or writing a book, a subject covering something “fun”, will almost always stand a better chance than something they“need” to know.

For example, almost everyone “needs” to know about choosing insurance, selecting a dentist, or planning a funeral. But chances are pretty slim those would be very successful subjects.


They’re not fun. They’re needed, but they are seldom fun.

But produce a video or write a book on Fishing, Traveling around the country, Hunting, Golf, or almost any hobby you can think of, and I would be willing to bet your chances would be much better than the“need to know” subjects.

I am so confident in this I’ll even say without market testing. (But don’t do it)

Recently, I read of a perfect example, of how people spend on what they want and not what they need.

During the depression, many families were barely surviving. Families had their furniture repossessed, lost their automobiles, and some even lost their homes.

But on many occasions when the repo men came to collect, these same families willingly gave up their family refrigerator before giving up their AM radio!

Yes, that’s right, they gave up their only way to safely store food in exchange for the radio which was the only form of entertainment they had at the time.

Keep this in mind as you search for your next video project. People are willing to spend their last nickel on something that’s fun or enjoyable.

In my case, I sort of fell into SIV production. I noticed a particular seminar at a rally for a motorcycle group I belonged too was always so crowded there was standing room only. After seeing this happen twice (two different times) I knew I needed to do something.

I looked for someone to be the onscreen expert and my first SIV was born. Currently, the video is 3 years old, and still my best seller.

The subject I Produced? “How to Remove and Replace the Body panels of the Honda GoldWing Motorcycle.” Not a very technical subject, but it was one many riders, both new and experienced were interested in.

It was a very simple subject, but a very profitable video.

What hobbies do you have? What are the questions others starting out always ask you? What problems are others in your hobby facing?

If you do Fly Tying, for example, what are the steps needed for a beginner to start? Where do you find supplies? What are the clubs and associations?

If you don’t have a special hobby, what about your friends or family? ( Actually, you should have some hobbies outside of video!) What about your neighbors? Is there A neighbor who is always “gone boating”? Do you know anyone with a carpentry shop in the garage?

I know of one very successful producer who is a Software Engineer by trade, but started a successful series of videos covering doll making and ceramics, the hobby his wife and friends were into. As a result, other experts in that field are now requesting he produce videos for them, too.

All you need to do is find a common problem faced by the group, solve it for them, and present it on your video. It’s such a simple formula I couldn’t believe it.

But once I realized this basic point SIV production became a very simple but profitable business.

Collect your Ideas, no matter how silly they seem at first. I use a simple file on my computer. When you need a project to start on, look into your file and evaluate your past ideas.

Grab the one that looks the best ( and that interests you the most) and begin testing.

The only problem is now I have too many ideas, and not enough time to produce them all!